Tesla plans new solar install pricing offer as deployments decline 36% in Q1

Facebook
Twitter
LinkedIn
Reddit
Email
Musk said the company was looking forward to scaling up production of the tile system “significantly through the balance of this year and next.” Image: Tesla

Tesla’s energy generation and storage business revenue declined further in the first quarter of 2019, with solar rooftop deployments hitting a new low of 47MW, a 36% quarter-on-quarter decline. In response, Tesla will be offering new customers in the US a US$99 upfront deposit before installing a solar system.

Tesla reported first quarter 2019 energy generation and storage business revenue of US$324.6 million, down 13% quarter-on-quarter, driven by lower solar deployments, partially offset by a 2% increase in energy storage deployments to 229MWh.

This article requires Premium SubscriptionBasic (FREE) Subscription

Unlock unlimited access for 12 whole months of distinctive global analysis

Photovoltaics International is now included.

  • Regular insight and analysis of the industry’s biggest developments
  • In-depth interviews with the industry’s leading figures
  • Unlimited digital access to the PV Tech Power journal catalogue
  • Unlimited digital access to the Photovoltaics International journal catalogue
  • Access to more than 1,000 technical papers
  • Discounts on Solar Media’s portfolio of events, in-person and virtual

Or continue reading this article for free

Tesla reported first quarter 2019 energy generation and storage business revenue of US$324.6 million, down 13% quarter-on-quarter.

Energy storage deployments have been constrained by Gigafactory 1 battery cell production constraints and capacity allocation back to electric vehicles (EVs). 

Energy storage deployments have been constrained by Gigafactory 1 battery cell production constraints and capacity allocation back to electric vehicles (EVs).

The combined results was a decline in GAAP gross margin to only 2.4%, compared to 11.5% in the previous quarter when solar deployments were 73MW and energy storage deployments stood at 225MWh.

Tesla's solar rooftop deployments hit a new low of 47MW, a 36% quarter-on-quarter decline.

Despite sequential revenue declines, Tesla said that its energy generation and storage business revenue should increase significantly in 2019, without providing further details.

The optimism for a reversal was put down to an unspecified pipeline of orders for commercial storage and an expected growth in retrofit solar deployments in the second half of 2019, potentially due to the US$99 upfront deposit offer for the US residential market. 

However, Elon Musk, chief executive officer said in the earnings call that energy storage deployments could be 300% higher than in 2018.

Energy storage production allocation constraints would ease but the company would also source battery cells from a number of unspecified third-party manufacturers, instead of relying solely on its partnership with Panasonic at Gigafactory 1. 

The company claimed that some Gigafactory 1 battery cell production has been routed back to the energy storage business, enabling production to be roughly 30% higher than in the previous quarter.

However, in the earnings call, Elon Musk, chief executive officer said; Last year, in order to have enough cells for Model 3, we actually had to convert all of the lines of the Gigafactory [1] to produce cells just for Model 3 as opposed to Powerpack. So we are essentially scrounging cells from all around the world to continue some level of production on the Powerpack. This year, we think that we will be able to allocate at least maybe 5% to 10% of cell outputs like current.”

Third generation Tesla roof tile

Musk also highlighted that Tesla was on its third major iteration of its roof tile product, which was undergoing accelerated aging product tests to ensure performance and product warranty periods can be verified for 20 to 25 years. 

As a result of the accelerated tests, Musk said the company was looking forward to scaling up production of the tile system “significantly through the balance of this year and next.”

PV Tech had previously highlighted a series of delays in the production roll-out of the roof tiles. 

In its third quarter 2018 business remarks, Tesla had said that its volume production ramp of the tiles at Gigafactory 2 would occur in the “first half of 2019”, compared to the previous quarter guidance that the ramp would happen “near the end of 2018”. 

21 October 2025
New York, USA
Returning for its 12th edition, Solar and Storage Finance USA Summit remains the annual event where decision-makers at the forefront of solar and storage projects across the United States and capital converge. Featuring the most active solar and storage transactors, join us for a packed two-days of deal-making, learning and networking.

Read Next

April 22, 2025
Australia’s University of Queensland has claimed a new world-record efficiency for a tin halide perovskite solar cell, certified at 16.65%.
April 10, 2025
Germany's proposal to allow international carbon credits to reach EU decarbonisation targets “risks undermining the target’s credibility”, according to think tank Agora.
April 10, 2025
Concerns over the performance of TOPCon solar cells following UV exposure may be exaggerated, according to research by Germany’s Fraunhofer Institute for Solar Energy Systems (ISE).
April 7, 2025
Donald Trump's announcement of "reciprocal" tariffs has triggered falls in the stock prices of major Chinese solar PV manufacturers.
Premium
April 4, 2025
President Trump's tariffs could simultaneously hamper US renewables manufacturing and make imported products more expensive, PV Tech heard.
April 4, 2025
Dwindling stocks are causing concern in the European solar module market even as prices remained steady in March, according to the latest pv.index report from solar trading platform sun.store.

Subscribe to Newsletter

Upcoming Events

Media Partners, Solar Media Events
April 23, 2025
Fortaleza, Brazil
Solar Media Events
April 29, 2025
Dallas, Texas
Media Partners, Solar Media Events
May 7, 2025
Munich, Germany
Solar Media Events
May 21, 2025
London, UK
Solar Media Events
June 17, 2025
Napa, USA